a21 has set the gold standard for iconic events around the nation—and its 2024 lineup is filled with must-attend experiences
Have you ever been to a food festival that felt like it was tailor-made for you, with every detail falling perfectly into place? Have you ever sampled wines or whiskies at an event and wondered how another event could ever possibly top this one?
That feeling likely didn’t come to you by chance. In fact, if it was an experience orchestrated by a21, those memories were meticulously crafted and intentionally arranged, down to the very last detail, without you even realizing it.
a21 has been working behind the scenes as a premier full-service experiential marketing agency since 2006, but with operations in Miami, New York and London and a laundry list of must-attend culinary activations, the brand is quickly evolving from the hospitality industry’s best-kept secret to the gold standard for iconic events.
“While our roots originate with the esteemed South Beach & NYC Wine & Food Festivals, our portfolio extends throughout 44 markets globally with the largest culinary portfolio in North America and the U.K. and one of the largest art events platforms in the U.S.,” says Brett Friedman, a21’s CEO & Founder. “As the agency continues to expand globally, our core ethos will remain tied to creating fun experiences for our partners and customers.”
Want to be immersed in the a21 experience? From food and beverage to music and art, check out the immersive offerings at one of its upcoming 2024 events (and make sure to sign up for the monthly newsletter—the one-stop shop for event updates, access to early ticket sales and special insider promotions).
April 4–7, 2024
@pebblebeachfoodandwine
Hosted at one of the most picturesque strips of coastline in the world, this four-day celebration combines 250 acclaimed wineries with more than 125 celebrity chefs and 80 sommeliers. More than 10,000 enthusiasts come for the wine tastings, cooking demos and exclusive dining opportunities.
Sept. 13–15, 2024
Since this festival first graced Georgia in 2011, it’s been the way to savor the best of the South—and beyond. Whether you’re an Atlantan or just visiting, you’re sure to expand your palate at one of the many gourmet gatherings led by more than 150 renowned chefs.
Multiple dates
@heritagefiretour
Taking place throughout 2024 in 16 cities, the live-fire event focuses on education and delivering moments of culinary awakening. The walk-around reception features an all-inclusive bacchanal feast paired with thoughtful bites prepared by some of the most critically acclaimed kitchens in each city. Be sure to see who is crowned the Heritage Hero at each stop of the tour.
Multiple dates
@whiskiesoftheworld
Ready to raise a dram? Embark on a whiskey journey like no other at this one-of-a-kind experience for enthusiasts and novices alike. Covering 15 major markets across the U.S. and London, each event features more than 200 whiskey expressions for fans to savor all in one spot.
Multiple dates
@artmarketproductions
These aren’t your average art fairs. The five best-in-class events—including Art on Paper, Art Market Hamptons, San Francisco Art Fair, Seattle Art Fair, and the inaugural Atlanta Art Fair—connect collectors with galleries in the most optimal settings and help to create impactful cultural moments that shape communities.
If you’re curious to see what sets a21 events apart from all the others, consider scoring spots at one of these memory-making experiences. And before you secure any event dates in your 2024 calendar, make sure it’s produced by a21. To stay up to date, follow them at @a21Presents and sign up for its monthly newsletter.