Most stylish New Yorkers 2013: Loriann Smoak
Condor store owner Loriann Smoak dresses in a neutral color palette and uses statement accessories to make her outfits shine.
Loriann Smoak, 29, Nolita; owner of Condor (259 Elizabeth St between E Houston and Prince Sts; 212-966-4280, shopcondor.com)
Her personal style: “It’s sophisticated basics with an edge. These days, I am wearing mostly neutrals. I’m all about having a uniform-like wardrobe and just creating new looks using accessories. I like things that can be worked in year-round and are not trendy.”
Her inspirations: “The natural world inspires my style, [as does] the effortlessness of well-dressed French women. I gravitate toward classic silhouettes with an air of modernity.”
About her shop: “We stock both basics and statement pieces in a variety of categories, including apparel, shoes, bags, jewelry, home, gift items and swimwear year-round. We carry local New York designers such as Jonathan Simkhai, Veda and Tome; international lines Iro and Rodebjer; jewelry lines by Vibe Harsløf, A Peace Treaty and Unearthen; shoes from Osborn, Joie and Rebecca Minkoff; and more.”
Her favorite NYC stores: “The Reformation (156 Ludlow St between Rivington and Stanton Sts, 646-448-4925 • 23 Howard St between Crosby and Lafayette Sts, 212-510-8455 • thereformation.com) has great, reasonably priced dresses; La Petite Coquette (51 University Pl at 10th St; 212-473-2478, thelittleflirt.com) for lingerie because they have hard-to-find sizes; and Kathryn Amberleigh (219 Mott St between Prince and Spring Sts, 212-842-2134 • 13 Gansevoort St between Hudson and W 4th Sts, 212-729-0488 • kathrynamberleigh.com) for its large range of shoe styles.”
Her signature items: “You will often find me in a hat—I wear all types—or in my prescription Ray-Ban aviators. The shape just works well with my face.”
Favorite NYC designer: “H. Fredriksson (hfredriksson.com) is one of my favorite local lines. The designer, Helena Fredriksson, manufactures locally and carries over successful styles from previous seasons. She works heavily in silk, which is one of my favorite natural fibers. And her pieces look great on women of all shapes.”
Her New York style icon: “Jackie Kennedy in her years after the White House, when she was living in NYC. She was always put-together, but never in a way that seems like it took much effort.”
How her style has evolved: “My style becomes more refined and more conservative as time passes. I get comfortable in pieces and I end up wearing them again and again. I prefer quality to quantity at this point. I am more conscious about where and how things are manufactured. I appreciate timeless, seasonless style.”
Favorite salon: “I get my color done by Nozomi Sawa at Arte Salon (294 Elizabeth St between E Houston and Bleecker Sts; 212-941-5932, artesalon.com). I go for weekly blowouts in Chinatown, but I’m reluctant to give away the name because I can always walk right in and it’s only $20—and I have long hair! I will give you a hint: It’s on Mott Street.”
Follow Rachel LeWinter on Twitter: @Rachel_LeWinter
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