Culture is a massive concept. On one end, it’s the vast, centuries-old tapestry of human creativity that builds civilizations and drives us forward. On the other, it’s the daily content that keeps us entertained – from the playlist you have on repeat to a TikTok skit with 5 million views.
Whether epic or everyday, culture serves one core purpose: it’s a space to tell stories, understand the world and bond over shared values. Culture acts as a catalyst for progress, inspires innovation and builds entire industries.
This year, SXSW London is showcasing the most exciting corners of contemporary culture through music, film and fundamental conversations across a program that sees culture, tech and business converge. One of its six core themes – ‘Culture Can Save Humanity’ – will spotlight how culture heals people and the planet, even in a fractured world.
Time Out sat down with Katy Arnander, Chief Programming Officer at SXSW London, to talk about this year’s lineup, why the UK capital is the perfect stage for these conversations and what "saving humanity" actually looks like in practice.
