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Jing Fong

A taste of Chinatown: Time Out Market New York partners with ADMERASIA for a limited pop-up on December 5th and 6th

Spotlighting New York’s beloved Chinatown eateries in the neighborhood to support local businesses

By Time Out PR Admin
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Time Out Market New York, the food and cultural destination located in Dumbo, Brooklyn, announces an exciting partnership with ADMERASIA, the multicultural marketing agency dedicated to raising awareness in the Asian American and BIPOC community. Together, they will be introducing A Taste of Chinatown, a pop-up located at Time Out Market New York featuring delicious tasting menus from four selected Chinatown restaurants on December 5th and 6th from 11AM - 4PM, to celebrate and support local businesses within the neighborhood. The weekend will offer a true taste of Chinatown with mouth-watering dishes like Beef and Enoki Mushroom Skewers, Chicken Steamed Dumplings and Honey Walnut Prawns. Guests can top off their meals with flavorful mochi donuts and delectable cream puffs.

Time Out Market collaborates with ADMERASIA’s [R]Evolution initiative, a mission to highlight the work of Asian American entrepreneurs, entertainers and organizations to support Chinatown — an area of New York City that has suffered from financial hardship with the decline in business, visitors and rise in xenophobia during the Pandemic. Through the partnership, Time Out lends its platform to showcase beloved independent businesses, culture and cuisine in key cities as part of its Love Local Campaign.

“Members of our business community have suffered great loss. In these trying times, we need to stand together and support them in every way we can. Chinatown is more than just a neighborhood. It is a symbol for the enduring spirit of those who had the audacity to chase their American dreams,” says Jeff Lin, co-founder of ADMERASIA. “We will continue to champion and support these businesses as they get back on their feet and applaud the effort of organizations like Time Out who are taking the tangible steps to be involved and make a difference.”

A Taste of Chinatown will feature four beloved eateries at Time Out Market New York’s fifth floor: 

  • Jing Fong Restaurant (20 Elizabeth St): Established in 1978 and one of New York’s premier traditional dim sum restaurants and banquet halls serving classic Cantonese dishes. 
  • Dim Sum Go Go (5 E Broadway): Michelin and Zagat rated, Dim Sum Go Go is known for their fresh dim sum made to order directly from the menu. 
  • Taiwan Bear House (11 Pell Street): Known for its modern interpretation of classic Taiwanese dishes. 
  • Alimama Tea (89A Bayard St): Delicious dessert spot known for its mochi donuts to cold brew teas and cream puffs. 

Each restaurant will take over one of the kitchens and serve a limited menu at the Market for the weekend. Notable dishes will include Alimama’s soft and chewy mochi donuts including Brulee, Cereal and Sweet & Savory flavors; Jin Fong’s Honey Walnut Prawns served over white rice, a chinese staple; DimSum Go Go’s Chicken Steamed Dumplings; and Taiwan Bear House’s Beef and Enoki Mushroom Skewer, created specially for this weekend.

“We are proud to work with ADMERASIA to bring Chinatown’s eclectic food scene across the river to Time Out Market in our combined mission to help the neighborhood in their recovery,” says Time Out Group CMO, Sumindi Peiris. "Time Out is dedicated to supporting local businesses, especially during this time. At the Market, we bring this to life through curated chefs, restaurateurs and unique cultural experiences — capturing and celebrating the soul of the city."

Located on Dumbo’s waterfront, Time Out Market New York spans 33,000 square feet, allowing guests to safely and comfortably social distance with an array of seating indoors and outdoors. Additional health and safety measures have been implemented such as: advanced air filtration systems, sanitizing stations, contactless ordering via the Time Out Market app, delivery via DoorDash, a dedicated cleaning crew, plexiglass partitions and contact tracing. 

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