Groups can book their own cabin (via the IFS Cloud Cable Car website), which will be transformed into a private karaoke booth with microphones, party lights, a speaker and a playlist of 1,000 songs. From pop anthems to rock classics and guilty pleasures, Cable Car-aoke offers passengers their chance to shine in London’s night sky.
The experiential element is complemented and supported by a multi-platform media campaign across Time Out's digital channels. This integrated approach connects the physical experience to Time Out's highly engaged, experience-hungry audience. The campaign includes branded content across Time Out’s website, social media and newsletters.
Joe Scheinkonig, Head of Operational Business Development at TfL said: “We’re excited to sprinkle some festive cheer over the IFS Cloud Cable Car this season! Where else can you belt out Mariah Carey classics with your mates while soaring above the Thames in your own private karaoke cabin? It’s a one-of-a-kind way to celebrate, sing your heart out, and soak up the views of the city’s skyline — all at once.”
Wayne Mensah, Commercial Director, Time Out Media UK commented: "We are excited to once again partner with Transport for London. Our Time Out audience doesn't just consume content – they seek out genuine, fun things to do in the city. The Cable Car-aoke concept is set to be a unique festive experience this Christmas season, while showcasing Time Out's ability to develop creative solutions that don't just advertise, but genuinely become the experience."
Sarah Hamilton, Content Director at WPP Media’s Wavemaker, added: “For Cable Car-aoke, we worked closely with Time Out and TfL to craft an experience that not only captivates Londoners with joy but also strategically drives awareness and leisure bookings for the IFS Cloud Cable Car, extending its appeal beyond traditional peak times. This activation beautifully embodies TfL’s wider ambition to enrich city life, demonstrating how creative media partnerships can turn iconic infrastructure into vibrant, memorable cultural moments.”
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Notes to Editors
Please contact pr[at]timeout.com for further information
About London’s Cable Car
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Tens of millions of journeys have been made on the IFS Cloud Cable Car since it opened, supporting major regeneration in both the Royal Docks and Greenwich Peninsula. It links with the Elizabeth line station at Custom House, just a short walk away for services towards Paddington or Abbey Wood, and with DLR services from Royal Victoria or Custom House for ExCeL London.
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The IFS Cloud Cable Car opened in 2012 and today this unique transport option is a leading visitor attraction in London and the UK with 1.5m customers per year. The Cable Car’s route between Greenwich Peninsula and the Royal Docks gets people across the river in less than 15 mins, providing access to the O2, Excel and a wealth of restaurants, hotels and entertainment on each side of the river.
About Time Out
Time Out is a global brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city. Today, it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across over 350 cities in over 50 countries, and across a unique multi-platform model spanning both digital and physical channels. Rooted in the Time Out brand, Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and cultural experiences together under one roof. The portfolio includes 13 Markets in cities such as Lisbon, New York and Dubai, and several new locations with expected opening dates in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM (AIM: TMO), is headquartered in the United Kingdom. Learn more at www.timeout.com and LinkedIn.