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Today, leading media publishers, including Time Out, launch Atria - a new premium marketplace designed to make it easier for advertisers and agencies to reach quality audiences at scale, within brand-safe, trusted online environments.
For the first time, advertisers will be able to run a single campaign across the UK’s leading trusted editorial brands, including Time Out, alongside Bauer, Future, Hearst UK, HELLO! and Immediate.
Atria brings together publishers known for their strong editorial authority and highly engaged audiences. For Time Out, this means advertisers can access audiences actively seeking inspiration around city life, culture, food, travel and experiences - within a trusted, premium editorial context.
Hosted by Permutive, the new marketplace makes it simpler for advertisers and agencies to plan and book across trusted editorial environments at scale. Atria is powered by publisher-owned first-party audience data, giving advertisers access to high-quality, brand-safe inventory and audiences in one place.
Participating brands include Time Out, HELLO!, Elle, Woman & Home, Cycling Weekly, Grazia, Good Food, Good Housekeeping, Empire, Radio Times, Cosmopolitan, FourFourTwo, Mother&Baby, BBC Gardeners’ World, Esquire, Red, Ideal Home, Country Walking, CAR, Olive, MadeForMums, Runner’s World, MCN, BBC Top Gear and many more.
Tamsin Weir, Senior Partnerships Sales Manager, Time Out Media (UK), said: “At Time Out, we know trust and authenticity matters. That’s why, as part of Atria, we’re coming together to help advertisers reach the UK’s most engaged audiences.”
The initiative has been welcomed by the industry.
Chris Turner, Managing Partner, Head of Digital Investment, EssenceMediacom North, and Programmatic Services Team, EssenceMediacom UK, commented: “Any initiative that helps agencies and advertisers access trusted, high-quality, brand-safe publisher environments and audiences at scale is exactly what we should all be striving to deliver for our clients.”
Michelle Sarpong, Head of Activation at the7Stars, added: “Bringing multiple publishers together through one marketplace is a great initiative. It simplifies planning while ensuring quality, transparency and scale — particularly important in a market where context and credibility matter more than ever.”
Charlotte Taylor, Head of Non-AV Trading, PMX Publicis, said: “Magazine brands have always been built on trust and credibility. Having access to responsible, high-quality environments gives advertisers confidence that their campaigns are landing in the right context and making a real impact.”
-ENDS-
Further information and interview requests:
Advertisers and agencies can find out more at www.atria.co.uk or contact info@atria.co.uk.
Press enquiries: PPA@Hawthornadvisors.com
About Time Out
Time Out Group is a global media and hospitality brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across over 350 cities in over 50 countries, and across a unique multi-platform model spanning both digital and physical channels. Rooted in the Time Out brand, Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and cultural experiences together under one roof. The portfolio includes 12 Markets in cities such as Lisbon, New York and Dubai, and several new locations with expected opening dates in 2026 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM (AIM: TMO), is headquartered in the United Kingdom. Learn more at www.timeout.com and LinkedIn.