This week’s Time Out London magazine saw ZSL London Zoo cover wrap the double issue to promote their new Tiger Territory as part of a cross platform, magazine and online campaign. The deal runs for 3 weeks in the magazine and online spanning editorial and advertising, (advertorial, half page teasers, coverwrap, homepage takeovers, specific channel targeting of Kids and Things To Do, newsletter, social media, competition and online). The coverwrap and 8 pages in the magazine had Aurasma technology coded into them to produce an augmented reality experience for readers. This is our first Time Out Aurasma issue. To promote the issue, the sales team dressed as tigers to distribute the magazine outside Goodge Street and Tottenham Court Road tube stations.
Time Out New York had a great week. We had two of our highest days for unique visitors since relaunch (Mar 23 and 24), and are on track to have a record-breaking month, passing 11 million page views. Great content hits included the 50 Best Youth-Gone-Wild films and Why NYC is the Greatest City in the World (ahem), and perennial favorites: Attractions and 101 Things to Do in NYC.
Time Out New York Kids had a great week, with page views of 908k, up more than 100k from the week before and uniques up more than 10k and page per view increasing from 4.8 to 6. We also saw an big increase in referrers, with Google up 72%, Yahoo up 49% and Typed/bookmarked up 88%. Big winners were Legoland Discovery Center, Easter events and Spring break events, along with Family Attractions.
Time Out LA continues to gain traction with increases in all KPIs over the prior week, and is set to own the Coachella fest, with this amazing package covering every band performing at the two-weekend festival.