When will they ever learn? With some chocaholics still reeling from the changes made to the Creme Egg recipe (hell, some are still bitter about how small the Curly Wurly is these days), Cadbury has caused widespread outrage with the news that it is altering the recipe of its Fruit and Nut bar of the first time in 90 years.
Chocolate purists have taken to social media to voice their disgust that the confectioner has made the decision to add sultanas to the traditional combination of chocolate, raisins and almonds.
First hearts instead of stars and now sultanas in Fruit and Nut bars. We're entering the end game people.. https://t.co/YcIjMwq7x7— James Royal-Lawson (@beantin) November 4, 2015
Although research revealed that only 7 percent of Britons know the difference between a raisin and a sultana (raisins are dried red grapes, sultanas are dried white grapes. Don't get us started on currants), many suspect that Cadbury has made the move as a cost cutting measure to swindle buyers out of the more premium ingredients.
As a response, Cadbury has pointed out that the bar will stay the same size and weight, and contain the same amount of chocolate. It also pointed out that many consumers failed to notice the change in taste tests.
First, they came for our Creme Eggs. Then they came for a Fruit and Nut. Mess with Crunchies and I won't be responsible for my actions.— Charlotte Walker (@BipolarBlogger) November 4, 2015
Cadbury's really is a prime example of why we should never allow companies to be sold to Americans https://t.co/zczRRmuPXg— Jonathan Haynes (@JonathanHaynes) November 4, 2015
The firm has said that the move has been made 'to ensure greater flexibility of supply' and add extra 'variety' to the bar.
The new bars will be introduced to the shelves at the end of November, so if you want to get your hands on the delicious, British Fruit and Nut bar rather than the awful, Americanised version, you might want to stock up as soon as you can.
Don't let the packaging fool you, though – those craftier chocolatiers will be keeping the design the same. Meaning you'll have to scour the ingredients to ensure your bar is free from sacrilegious sultanas. Can anyone say conspiracy?
Need to calm your nerves? Settle down with at one of Brum's hot chocolate hot spots.