Matt Maroni of gaztro-wagon
When Burger King and Wendy’s set up shop, we doubt anyone from McDonald’s showed them the ropes. But as the owner of one of Chicago’s first food trucks and the driving force behind proposed regulation changes, Maroni has fully embraced the competition rolling out of the woodwork, offering advice on everything from getting trucks operational to city ordinance do’s and don’ts. “If [other trucks] know the business and follow the rules now, it’ll be easier for everyone down the road when [the movement] really explodes,” Maroni says. 5973 N Clark St (773-942-6152, @wherezthewagon).