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When a place is known for its beauty or history, it’s called a landmark. But when a place is known for an iconic moment revolving around a meal and an ice-cold Coca-Cola, that can only be described as a Foodmark—like a landmark, but a whole lot more satisfying.
For close to 150 years, Coca-Cola has had a place at tables around the world. It’s just as at home in a Delhi food stall as it is on a white tablecloth in Manhattan, and just as beloved by celebrities as it is by everyday folks. Coca-Cola is universal.
Now and then, a moment combining great food and a Coca-Cola becomes more than just a meal; it becomes a Recipe for Magic. In 1957, Marilyn Monroe stood at a cart to eat a hot dog and sip a Coca-Cola, stopping traffic along 5th Avenue and creating street food history; at the NYC Foodmark, you can step inside that iconic moment. In Rio, you can recreate those rockstar nights when Brazilian music legend (and famed foodie) Cazuza, hungry after a show, paired a slice of pizza with a Coca-Cola at bohemian hotspot Pizzaria Guanabara.
Foodmarks can be drawn from iconic movie moments, too, like the all-time-great 1996 Hong Kong comedy The God of Cookery. Now, you can step through the screen and take a bite of those delicious, high-stakes Beef Balls. Foodmarks are created every day at restaurants around the globe, too, where Michelin-starred chefs and street vendors alike serve up meals that, when paired with a Coca-Cola, create a memory of a lifetime.
Other activations will follow all over the world. In Delhi, you can actually taste the golden age of Bollywood, when movie star Raj Kapoor brought his famed appetite to restaurants all over the country. And in Rio, you can experience Cazuza’s love for music and food with dinner and a live-streamed concert from a Brazilian rock icon paying homage to the GOAT.
In addition to these Foodmark events, influential movers and shakers from around the world will be sharing unique Foodmarks for you to experience. These must-taste moments will be added to the Foodmark map powered by Time Out, an interactive website that will share the Recipes for Magic that inspire you to pack your bags and travel the world or even start exploring your own city. Some are inspired by celebrity moments; others are off-the-radar spots where you can create your own life-changing Foodmark experience.
Gathered together, Coca-Cola’s Foodmarks won’t just make up a diverse global tapestry of food-inspired stories. They’ll reveal the power of Coca-Cola to bring people together across cultures—and the Recipe for Magic that makes them so special.