US entertainment company A24 – the ludicrously cool launchpad for every film lover, cinephile and edgelord’s favourite movies, and home of such recent movie marvels as Uncut Gems, Lady Bird and The Lighthouse – has just published a new book showcasing 165 of the best (and worst) of movie marketing wheezes.
Called ‘For Promotional Use Only’, it pulls together some of the maddest, most maverick and ingenious promo wheezes of recent times. And, let’s be honest, some really terrible ones too. Because a few of them definitely suggest at least one chemically-enhanced marketing meeting.
Spanning the period of 1975 to 2005, which kicked off with Jaws and takes in some mid-noughties high-concept fare like I, Robot, they’re also a fascinating insight into the way movie studios have tried to sell their wares to journalists, and at times, direct to Joe Public. Some are seriously clever, some a bit more basic. Here’s a few of them to give a flavour of a perfect Christmas present for any movie buff with a coffee table.
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