An insider guide to the best shopping spots in Florence (updated 2025)

Expect to find: Some of the best (if not necessarily cheapest) vintage shops in Florence

Over the river Arno, the Oltrarno district is famed for its artisan workshops, many of which are dotted along picturesque Via dei Serragli. Linen clothing at Vincent Croce and leather goods at Quoio will keep any avid shopper busy. To cover all of your shopping bases, indulge in wonderfully curated vintage garms at Momo Vintage and Recollection by Albrici, and jewellery at Nokike Atelier.

Address: 50124 Firenze FI

Expect to find here: Italian fashion powerhouses like Prada, Armani, Miu Miu and Balenciaga, as well as international labels and a few high street classics

Florence’s main shopping hub is made of two key streets that bridge the iconic Duomo and the main square of Piazza della Signoria. On Via Roma, find high-end brands like Miu Miu, Armani and the paradise that is Luisa via Roma. With a history that dates back to 1930, the destination today is home to the latest designs by luxury labels, including Valentino and Fendi on its ground-floor showroom. Nearby, the La Rinascente department store has six floors dedicated to fashion and homewares with a roof terrace ideal for a post-shop spritz, while Via dei Calzaiuoli houses high street labels like Calzedonia. 

Address: Via dei Calzaiuoli, 50122 Florence, Italy

Expect to find here: high-end artisan products, from exquisite leather shoes to marbled paper to bespoke perfumes

Heading east along the river Arno, you’ll discover the hand-crafted paper creations by Erin Ciulla at Il Torchio, a unique studio-cum-store lined with leather notebooks and marble effect paper. On Via di San Niccolò, the somewhat gothic jewellery atelier of Alessandro Dari is a curious mix of museum-like and take-it-home silver pieces. Perfume master Sileno Cheloni has opened his eponymous space inviting shoppers to create their own perfume during a private sitting, while bespoke shoes by Stefano Bemer are made by artisans within an old church workshop under the shadow of Torre San Niccolò.

Address: 50125, Florence, Italy

Expect to find here: Gourmet goodies like truffle oil, artisan honey and fun pasta shapes

The most authentic market in central Florence, Sant’Ambrogio Market is a vibrant and bustling produce market that takes place every Monday to Saturday mornings. Permanent vendors in the covered market sell delicious edible souvenirs - Tuscan olive oil, dried porcini mushrooms, turrone, truffle-infused everything – spilling out into a picturesque fruit and vegetable market outside. There are also vintage bargains to be had, with collectable crockery, clothing and jewellery on Thursdays and Saturdays. Nearby, continue shopping at Mercato delle Pulci flea market, or poke your head into C.BIO for more high-end consumable goodies and homeware items. 

Address: Piazza Lorenzo Ghiberti, 50122 Firenze FI, Italy

Expect to find here: Yet more luxury Italian shopping, with none of the high street chains and all of the glamour

Any shopper eyeing designer labels will come here to find the crème of the crop: Gucci, Pucci and Prada, to name a few. The pedestrianised street is elegant and calls for window-shopping while walking around. Be sure to pop into cosmetic store Olfattorio Bar a Parfums for a sensual experience and dive into the basement at Palazzo Spini Feroni, home to Ferragamo, for a history lesson in shoemaking since the 1920s.

Address: 50123 Firenze FI, Italy

Expect to find here: independent clothing boutiques, and a jumble sale of second hand jumpers, plants and local produce

Every Sunday, leafy and picturesque Piazza Santo Spirito hosts an outdoor flea market, which is crammed full of vintage gems. For the latest contemporary designs, head to Santo Spirito 9 by local Federico Curradi. His cashmere sweaters and unique artisanal pieces will delight all shoppers. Drawers of jewellery at the flagship store of Angela Caputi are waiting to be explored, and the gladiator-style leather sandals at Francesco never go out of style. On nearby Via dello Sprone, the chic and streamlined Nordic designs curated by Filippo Anzalone are racked at Bjørk.

Address: 50125 Firenze FI, Italy

Expect to find here: Hidden artisanal treasures that have been here for decades

On a quaint cobbled lane just off via de’ Tornabuoni, you’ll discover bold contemporary jewellery by legendary local designer, Angela Caputi Giuffiù, neatly kept in velvet-lined drawers ready to be explored in Borgo Santi Apostoli. One street up, Biscottificio Antonio Mattei sells one thing and one thing only – biscuits. Some of the most iconic in Tuscany, these peacock-blue bags of biscotti and cantucci make for an excellent gift. A little further along the same street, watch the art of paper marbling at Riccardo Luci and pick up some handmade souvenirs. 

Address: 50123 Firenze FI, Italy

Expect to find here: Pretty speckled crockery at reasonable prices, as well as cheap and cheerful clothing and kitchen knick-knacks

Just off Sant’Ambrogio Market, Borgo La Croce is where locals and students head for useful day to day shopping. At the beginning of the street, cavernous homeware shop Cose Cosi is a great place for picking up all sorts of cooking-related souvenirs: mokka pots, lovely wooden parmesan graters, and Tuscany's famous blue and white splattered crockery. Further down, you’ll find clothes shops offering discounted prices and rip-off designer ware, perfect for unexpected weather.

Address: 50121 Florence, Italy

Expect to find here: a handful of sweet children’s clothes stores and quirky homeware shops

Extending south from Via de’ Tornabuoni towards the river Arno, Via della Vigna Nuova offers a heady collection of boutiques selling Florentine clothes, shoes and glasses.  At one end, you’ll find leather outlet Benheart, whose jackets, bags and accessories are made with true dedication by a Florence-based designer. For homewares, the acrylic glasses and bowls at Mario Luca Giusti are unique souvenirs to take home that will brighten up any room. Baroni sells adorably preppy clothing for babies and children.

Address: 50123 Firenze FI, Italy

Expect to find here: Luxury crockery and homeware, as well as cashmere and men’s accessories

Via della Spada has landed as a street worth exploring on all shopping lists only in recent years. Home to an ideal mix of fashion and homewares, peruse the sustainable and quirky offerings at MIO Concept Store.

Address: 50123 Florence FI, Italy