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Where to go shopping in Florence

Shopping in Florence is an experience in itself: these are the streets, neighbourhoods and shops worth seeking out

Written by
Nardia Plumridge
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You don’t need to be a style expert to understand how important shopping is in Florence. This is a high-end city, and the best shopping in Florence is a conveyor belt of design houses, iconic names and organisations that have perfected the art of, well, looking perfect. If you want to find the threads to help you look your best, you’re in the right place.

It isn’t all about the high-end here, believe it or not. Florence is famous for its textiles and crafts, a city of creativity where people create magic from simple beginnings, and it stands to reason that the city should have a fine roster of boutiques and more. Florence is a supremely stylish place (its medieval attractions and restaurant scene only add to the feeling), and splashing the cash here is a delight.

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Best shopping in Florence

Via Roma and Via dei Calzaiuoli
Photograph: Courtesy Tripadvisor/Benheart

1. Via Roma and Via dei Calzaiuoli

Florence’s main shopping hub is made of two key streets that bridge the iconic Duomo and the main square of Piazza della Signoria. On Via Roma, find high-end brands like Miu MiuArmani and the paradise that is Luisa via Roma. With a history that dates back to 1930, the destination today is home to the latest designs by luxury labels, including Valentino and Fendi on its ground-floor showroom. Nearby, the La Rinascente department store has six floors dedicated to fashion and homewares with a roof terrace ideal for a post-shop spritz, while Via dei Calzaiuoli houses high street labels from Calzedonia to retail outlet Coin.

Via dei Serragli
Photograph: Courtesy Tripadvisor/Quoio

2. Via dei Serragli

Over the river Arno, the Oltrarno district is famed for its artisan workshops. Clothing at Frame, leather goods at Quoio and a mix of clothing and vintage home wears at Indigo Mood (temporarily closed) will keep any avid shopper busy. To cover all of your shopping bases, indulge in locally made hats and shoes at Reinhard Plank and jewellery at Nokike Atelier.

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Via de’ Tornabuoni
Photograph: Courtesy Tripadvisor/Marco B.

3. Via de’ Tornabuoni

Any shopper eyeing designer labels will come here to find the crème of the crop: Gucci, Pucci and Prada, to name a few. The pedestrianized street is elegant and calls for window-shopping while walking around. Be sure to pop into cosmetic store Olfattorio Bar a Parfums for a sensual experience and dive into the basement at Palazzo Spini Feroni, home to Ferragamo, for a history lesson in shoemaking since the 1920s.

Borgo Santi Apostoli
Photograph: Courtesy Yelp/Michele F.

4. Borgo Santi Apostoli

A quaint cobbled lane just off via de’ Tornabuoni, you’ll discover bold contemporary jewellery by legendary local designer, Angela Caputi, neatly kept in velvet-lined drawers ready to be explored in Borgo Santi Apostoli. Shoe brand Viajiyu is across the street and offers a made-to-order philosophy: choose your style, colour and trim, and they ship their custom-made shoes anywhere in the world.

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Via della Vigna Nuova
Photograph: Courtesy Tripadvisor/Benheart

5. Via della Vigna Nuova

Extending south from Via de’ Tornabuoni towards the river Arno, Via della Vigna Nuova offers a heady collection of clothing stores that end up at leather outlet Benheart, whose jackets, bags and accessories are made with true dedication by a Florence-based designer. For homewares, the acrylic glasses and bowls at Mario Luca Giusti are unique souvenirs to take home that will brighten up any room.

6. Via della Spada

Via della Spada has landed as a street worth exploring on all shopping lists only in recent years. Home to an ideal mix of fashion and home wears, peruse the sustainable and quirky offerings at MIO Concept Store.

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Via Romana
Photograph: Courtesy Yelp/Ilaria F.

7. Via Romana

Linking Palazzo Pitti to Porta Romana, stop by Muselab and Be Giuls for hand-stitched clothing and Reciclo for up-cycled furniture and T-shirts from John Rocket. Sdrucciolo de' Pitti is a quaint side street that connects Piazza de’ Pitti to Piazza Santo Spirito and is a worthy detour for the bold prints at Giulia Materia and Sicilian couture at Tiziana Alemanni alone.

8. Via Maggio

Traditionally lined with antique stores, Via Maggio today offers a mix of street fashion between art shops lined with classic pieces tucked within the ground floors of Renaissance palaces. Dexter is the go-to for curated men’s and women’s wear.

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Via de’ Bardi and Via di San Niccolò
Photograph: Courtesy Yelp/Francisco R.

9. Via de’ Bardi and Via di San Niccolò

Heading east, you’ll discover the hand-crafted paper creations by Erin Ciulla at Il Torchio, a unique studio-cum-store lined with leather notebooks and marble effect paper. On Via di San Niccolò, the fine jewellery atelier of Alessandro Dari is a curious mix of museum-like and take-it-home silver pieces. Perfume master Sileno Cheloni has opened his eponymous space inviting shoppers to create their own perfume during a private sitting, while bespoke shoes by Stefano Bemer are made by artisans within an old church workshop under the shadow of Torre San Niccolò.

Via di Santo Spirito and Via dello Sprone
Photograph: Courtesy Yelp/ Sara Amrhein

10. Via di Santo Spirito and Via dello Sprone

For the latest contemporary designs, head to Santo Spirito 9 by local Federico Curradi. His cashmere sweaters and unique artisanal pieces will delight all shoppers. Drawers of jewellery at the flagship store of Angela Caputi are waiting to be explored, and the gladiator-style leather sandals at Francesco never go out of style. On Via dello Sprone, the chic and streamlined Nordic designs curated by Filippo Anzalone are racked at Bjørk, while the colourful jewellery using polymer clay and beading by Sara Amrhein Firenze are perfect for spring.

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The Mall Firenze
Photograph: Courtesy Yelp/James M.

11. The Mall Firenze

Lest we forget this popular outlet for designer labels at discounted prices, add The Mall Firenze to your must-do list now. From Florence, venture into the green hills of Tuscany to find a retail village with wares from Versace to ValentinoDolce & Gabbana and Roberto Cavalli. You’ll find last-season styles at a fraction of the retail price, making this a worthwhile out-of-town day trip. Buses depart every 30 minutes from Santa Maria Novella station, and The Mall Firenze is open daily.

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