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Where to go shopping in Florence

Shopping in Florence is an experience in itself: here are the streets, neighbourhoods and shops worth visiting.

Written by
Nardia Plumridge

Shopping has always been important in Florence. It was true when the Medici were running the show, and it remains a fact today, and people-watching in this beautiful city is all the proof you need. Of course, the best shopping in Florence is essentially a conveyor belt of high-end design houses and iconic names, organisations that have perfected the art of looking perfect.

It isn’t all high-end and high price here, far from it. Florence is a city of textiles and crafts, where people make magic seemingly out of nothing, creating a city of excellent markets perfect for bargain-hunting, although that is a ‘bargain’ in a modern Italian sense. Even when it is inexpensive, shopping here isn’t cheap.

It is darn good fun though. Florence is famous for its medieval attractions and exciting restaurant scene, and its shopping streets only add to the thrills. Spend wisely!

RECOMMENDED: Full guide to the best things to do in Florence

Best shopping in Florence

Via Roma and Via dei Calzaiuoli
Photograph: Courtesy Tripadvisor/Benheart

1. Via Roma and Via dei Calzaiuoli

Florence’s main shopping hub is made of two key streets that bridge the iconic Duomo and the main square of Piazza della Signoria. On Via Roma, find high-end brands like Miu Miu, Armani and the paradise that is Luisa via Roma. With a history that dates back to 1930, the destination today is home to the latest designs by luxury labels including Valentino and Fendi on its ground-floor showroom. Nearby, La Rinascente department store has six floors dedicated to fashion and homewares with a roof terrace ideal for a post-shop spritz while Via dei Calzaiuoli houses high street labels from Calzedonia to retail outlet Coin.

Via dei Serragli
Photograph: Courtesy Tripadvisor/Quoio

2. Via dei Serragli

Over the river Arno, the Oltrarno district is famed for its artisan workshops. Clothing at Frame, leather goods at Quoio and a mix of clothing and vintage home wears at Indigo Mood will keep any avid shopper busy. To truly cover all of your shopping bases, indulge in locally made hats and shoes at Reinhard Plank and jewellery at Nokike Atelier.

Via della Vigna Nuova
Photograph: Courtesy Tripadvisor/Benheart

3. Via della Vigna Nuova

Extending south from Via de’ Tornabuoni towards the river Arno, Via della Vigna Nuova offers a heady collection of clothing stores the end up at leather outlet Benheart, whose jackets, bags and accessories are made with true dedication by a Florence-based designer. For homewares, the acrylic glasses and bowls at Mario Luca Giusti are unique souvenirs to take home that will brighten up any room.

Borgo Santi Apostoli
Photograph: Courtesy Yelp/Michele F.

4. Borgo Santi Apostoli

A quaint cobbled lane just off via de’ Tornabuoni, you’ll discover bold contemporary jewellery by local legendary designer, Angela Caputi, neatly kept in velvet-lined drawers ready to be explored in Borgo Santi Apostoli. Shoe brand Viajiyu is across the street and offers a made-to-order philosophy: choose your style, colour and trim, and they'll ship your custom-made pair of shoes anywhere in the world.

Via de’ Tornabuoni
Photograph: Courtesy Tripadvisor/Marco B.

5. Via de’ Tornabuoni

Any shopper eyeing designer labels will come here to find the crème of the crop: Gucci, Pucci and Prada, to name a few. The pedestrianized street is elegant and calls for window-shopping while walking around. Be sure to pop into cosmetic store Olfattorio Bar a Parfums for a sensual experience and dive into the basement at Palazzo Spini Feroni, home to Ferragamo, for a history lesson in shoemaking since the 1920s.

6. Via della Spada

Via della Spada has landed as a street worth exploring on all shopping lists only in recent years. Home to an ideal mix of fashion and home wears, peruse the sustainable and quirky offerings at MIO Concept Store and racks of vintage clothing at Marie Antoinette.

Via di Santo Spirito and Via dello Sprone
Photograph: Courtesy Yelp/ Sara Amrhein

7. Via di Santo Spirito and Via dello Sprone

For the latest contemporary designs, head to Santo Spirito 9 by local Federico Curradi. His cashmere sweaters and unique artisanal pieces will delight all shoppers. Drawers of jewellery at the flagship store of Angela Caputi are waiting to be explored and the gladiator-style leather sandals at Francesco never go out of style. On Via dello Sprone, the chic and streamlined Nordic designs curated by Filippo Anzalone are racked at Bjørk while the colourful jewellery using polymer clay and beading by Sara Amrhein Firenze are perfect for spring.

Via Romana
Photograph: Courtesy Yelp/Ilaria F.

8. Via Romana

Linking Palazzo Pitti to Porta Romana, stop by Muse Lab and Be Giuls for hand-stitched clothing and Reciclo for up-cycled furniture and T-shirts from John Rocket. Sdrucciolo de' Pitti is a quaint side street that connects Piazza de’ Pitti to Piazza Santo Spirito and is certainly a worthy detour for the bold prints at Guilia Materia and Sicilian couture at Tiziana Alemanni alone.


9. Via Maggio

Traditionally lined with antique stores, Via Maggio today offers a mix of street fashion between art shops lined with classic pieces tucked within the ground floors of Renaissance palaces. Dexter is the go-to for curated men’s and women’s wear.

Via de’ Bardi and Via di San Niccolò
Photograph: Courtesy Yelp/Francisco R.

10. Via de’ Bardi and Via di San Niccolò

Heading east, you’ll discover the hand-crafted paper creations by Erin Ciulla at Il Torchio, a unique studio-cum-store lined with leather notebooks and marble effect paper. On Via di San Niccolò, the fine jewellery atelier of Alessandro Dari is a curious mix of museum-like and take-it-home silver pieces. Perfume master Sileno Cheloni has opened his eponymous space inviting shoppers to create their own perfume during a private sitting, while bespoke shoes by Stefano Bemer are made by artisans within an old church workshop under the shadow of Torre San Niccolò.

The Mall Firenze
Photograph: Courtesy Yelp/James M.

11. The Mall Firenze

Lest we forget this popular outlet for designer labels at discounted prices, add The Mall Firenze to your must-do list now. From Florence, venture into the green hills of Tuscany to find a retail village with wares from Versace to Valentino, Dolce & Gabbana and Roberto Cavalli. You’ll find last season styles at a fraction of the retail price, making this a worthwhile out-of-town day trip. Buses depart every 30 minutes from Santa Maria Novella station and The Mall Firenze is open daily.

Looking for local-approved activities?

The 18 best things to do in Florence
  • Things to do

From under-the-radar museums to shopping destinations that double as historical sites, markets and one of the oldest gelato shops in town, this Italian city will entice all sorts of visitors. 

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