April Networking Luncheon: Shiner Beer

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April Networking Luncheon: Shiner Beer
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AMA Houston says
Does your business face tough competition? Imagine marketing a small craft beer during an unprecedented nationwide craft beer boom. Tough battle? You bet. Find out how Shiner Beers rose to the top.

Join us for our April luncheon featuring guest speaker Charlie Paulette, Chief Sales and Marketing Officer for The Gambrinus Co., the owner of Shiner Beers. You’ll discover the marketing and brand strategies that led Shiner Beers to become the fourth largest craft brewery in the U.S. and Texas’ largest craft brewery.
You’ll learn:
The secret ingredients to how Shiner re-invented and re-identified its brand positioning to thrive during its industry’s most competitive time.
How customized marketing tools, channels, and partnerships build loyalty.
How an authentic, consistent marketing voice grows the brand.
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By: AMA Houston

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