Time Out says
One of the most beloved beaches in Tel Aviv.
This wide, white sandy beach has a shallow entry into the water, making it a great place for families with children. For those who get antsy laying around all day, there are beach volleyball courts in addition to a fitness trail to get a workout in the sun. On the Tel Aviv promenade, there are many restaurants and bars within close proximity, so you don’t have to go far to refuel. In fact, the SoFrishman eatery sits directly on the beach, serving cold drinks and snacks. The beach also provides first-aid, lifeguards and bathrooms, in addition to beach chairs and umbrellas for rent.