Time Out says
D.T.M. (Don't Tell Mom) is a new gay bar in Tel Aviv for those who are fed up with apps.
Nir Noy wants you to lift your eyes from those damn phones and start talking, so he opened a new gay bar designed to encourage personal interaction. The thirty-three-year-old bar owner, who lived for six years between Toronto and New York, (his longing for Israel grew too strong, plus the cold), decided to come back and open Don’t Tell Mom (D.T.M.) in Florentine, arguably the proudest neighborhood in Tel Aviv. “I realized that I wanted to go for an old dream and open the bar I always wanted. The situation today is problematic; either people go out in groups and do not mix with anyone else, or go to a party, and at best, speak the day after. There are gay bars in the city, but the audience needs more alternatives, and people do not want to go to the same place all the time. We need to create more diversity.”