Lucky Numero 13

Written by
Jennifer Greenberg
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Whether you’re on a spending spree or simply window-shopping, an afternoon stroll down Shabazi Street is a must. Neve Tzedek is dominated by local boutiques to get your fashion fix on, and Numero 13 is no exception. In light of the ‘concept store’ spirit, French-native owner Elise Juilliard chose the theme “Pieces”for this year’s autumn-winter collections. Her goal: to make a fashion statement with pieces of “very unique and trendy clothes and accessories.”
 
This season’s collections capture a gamut of styles. From Bohemian hippie (maxi dresses, floral prints, and all the velvet you can handle) to Parisian chic (patterns and prints, sequin T-shirts and fo-fur) to the Urban look (sportier items suitable for everyday wear), Numero 13 covers all of its boutique bases. This also includes a diverse men’s and children’s department showcasing leading brands such as Hartford, Harris, Paul & Joe and Emile & Ida, Finger in the Nose, and Bonton respectively.
 
Numero 13

© Boaz Lavie

 
Not only is Numero 13 well-versed in international and local apparel, they also have an impressive department of home and design. The department, which has been growing steadily every month, has expanded its international products to include dog leashes from Holland, design books from Italy, housewares from the south of France, and cushions designed in Paris for some added European flare.
 
With new arrivals like fo-fur coats by Samsoe Samsoe and turquoise jewelry by Pascal Monvoisin, you’ll want to shop at Numero 13. For the first time this season, all items in the store can be found online at: Numero13tlv.com.

Price Range: NIS 650-3000 (dresses), NIS 350-2750 (shirts), NIS 850-3250 (jackets and coats), NIS 35-1500 (lifestyle products), NIS 950-15 000 (furniture). Available at 13 Shabazi St, Tel Aviv (03-6348117/numero13tlv.com). Sun-Thu 09:00-20:00, Fri 9:00-16:00. 
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