Time Out says
How bearded men stay fresh.
Maapilim is a locally-designed, alternative lifestyle brand dedicated to providing local men with beard oil and moustache wax, in addition to soaps and other grooming accessories. The products are hand manufactured with natural ingredients, with a healthy dose of nostalgia for the age-old traditions of sprucing up one's barb. Founded by a brother-sister team, the brand is inspired by family and the simple things in life. The well-designed kits make the perfect gift for the bearded man in your life. After all, everyone needs a little pampering once in awhile, right?