This year sculptures and paintings are on display through the holidays by the buzzed-about multidisciplinary artist Aviv Grinberg. The artist, known for his oversized pieces, has scaled down to accommodate the shop’s layout, making use of the high ceilings and street-facing windows to show glowing sculptures of stylishly reincarnated cleaning materials (items he became overly familiar with and perhaps obsessed by during his military service). The pieces explore transition and metamorphosis, similar to how clothing can transform its wearer.
This spring, Ukrainian-born and Israeli -bred photographer Vera Vladimirsky plastered her “Paper Walls” throughout the shop, added amped-up images of typical Israeli flora – the same images which were on display at the Bat Yam Museum and Fresh Paint Art Fair – to the ceiling and walls of the shop. Customers fell so deeply in love with the dressing rooms walls adorned with vibrant purple thistle that the boutique retained the installation permanently. Vladimirsky’s exterior wall intervention became a street style backdrop for the perfect ‘gram.
Katz and Dolinger set out to create a highend store that catered to women with specific tastes without sacrificing inclusion. “Our goal is not to influence purchases, we want to make people feel and observe what we’re trying to do in terms of fashion and art,” Dolinger says. “Having an ongoing exhibition in the store gives people a reason to feel comfortable coming here.” Stores can be a more casual venue to see art than a gallery. Collaborating with Peguine was flawless – all three women were separated by one degree and immediately understood what each could bring to the table. “It’s like an experiment. This new meeting point in a non-traditional space can ignite unique conversations, connections, and channels of inquiry,” Peguine says. She thinks how the art interacts with the store and how the visitors will feel and view the world.