Celine Dion collaborates with Israeli children's brand NUNUNU

Written by
Time Out Israel Writers

The iconic pop diva Celine Dion is collaborating with the founders, designers and owners of the international children's clothing brand, NUNUNU, Iris Adler and Tali Milchbergand, and together they've created CELINUNUNU, a new fashion brand whose sole purpose is to free children from traditional gender roles. 

The brand breaks stereotypes and encourages children to be free to find and express their individuality through the clothes they wear, in an equal way. CELINUNUNU's breakthrough debut collection includes more than 40 models ranging in size from 0-6 months to 14 years, all featuring a gender-free style, timeless cuts, a distinct graphic language and a minimalist palette.

© Dudi Hasson

The relationship between Celine Dion and NUNUNU was created about eight years ago, when the superstar began buying the brand's clothes for her sons, twins Eddie and Nelson, in Fred Siegel's Hollywood store. The proposal to join forces came to NUNUNU about a year and a half ago through Dion's representative agency, Prominent brand + talent.

"I have always loved NUNUNU and what the brand stands for," says the Canadian-French superstar, "so partnering with Iris and Tali to encourage a dialogue of equality sounds like the sensible thing to do. CELINUNUNU allows children to make choices free of stereotypes and norms, influenced only by their tastes and preferences. We help them feel free, creative, inspiring, respectful and happy in the world."

Iris Adler, Celine Dion, Tali Milchberg

CELINUNUNU is sold at: celinununu.com

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