As if at the height of the Israeli summer we need any more reason to chow down on the cool-down stuff, Golda's ice cream chain is launching a unique pop-up that will rotate between several branches throughout the country. The pop-up will be held every Monday between 7:00 PM - 10:00 PM and will serve a variety of glow-in-the-dark, sparkly ice cream flavors from a colorful cart located outside of the branches.
© Afik Gabay
The hot trend of glow-in-the-dark ice cream was discovered in Australia and from there spread to many countries, including England, Japan, USA, the Philippines and Brazil - since becoming a dazzling success. While around he world the glowing color is actually derived from jellyfish protein, in Israel, in order to be kosher - the color is extracted from vitamin B. Also, in order to enhance the glowing effect, Golda will be setting up a special dark room outside the branches.
The delicious flavors include Lemon Mint, Coconut Mango, Cookies, White Chocolate and Strawberries, and more...
Prices: Small NIS 16, Medium NIS 22, Jumbo NIS 26
For a list of the branches and the dates in which the pop-up will arrive, check out Golda's Facebook page