Longtime local favorite, Hagar Alembik, of the brand Almebika, has created her Winter 2018 collection by fusing classic shapes and silhouettes with her signature urban flair. The collection began in today’s epicenter of abundant inspiration: Instagram. A moody photo caught Hagar’s eye and from there, the current collection focused on darkness, and light was born.
© Meir Cohen
This year’s winter collection was shot in Paris, the City of Light, to capture the essence of the collection. Her goal is to keep creating new and timeless designs and enable women to walk with purpose and presence. Hagar says, “I am inspired by urban colors and shapes, city structures, dramatic compositions and by the outstanding nature around us. I am inspired by women who are not afraid to make new statements; who are daring.”
© Meir Cohen
Inspired by street fashion, by her own longtime customers (the brand has become an Israeli staple over the past decade), by new spins on classic outfits, and by big cities and all the possibilities they represent, there is sure to be something for every woman who shops Alembika. Each piece is sophisticated enough for women to feel dressed for every occasion, while a focus on texture and materials leaves women comfortable and not self-conscious through the day. Sumptuous fabrics and bold patterns will be keeping us bundled while making a statement throughout the winter.
Alembika stores are located throughout Israel (alembika.com)