Founded in Shira Gabay’s Tel Aviv living room in 2012, the jewelry brand She-Ra now has its very own “salon” nestled in the quaint Neve Tzedek quarter, smack on its main rue, Shabazi Street
Although her previous shop was also in the neighborhood, the most recent incarnation is decidedly more sophisticated, and, like the space, the jewelry has also evolved, with several collections and beautiful odes to Art Nouveau designs and an overall vintage feel.
There is a focus on meticulous craftsmanship and timeless design, and the brand itself was named after “She-Ra” – the 80s princess of power. The nostalgic character, powerful and magical, delicate and elegant, represents the concepts behind the brand’s designs. All jewels are handcrafted on-site at the studio in Tel Aviv, in limited quantities, with a high level of finish and attention to every detail. The items can be ordered in 9/14/18 Karat gold, 925 sterling silver, or high-quality gold plating.
She-Ra Jewelry, 57 Shabazi St, Tel Aviv