The new collection of the Maskit fashion house designed by Sharon Tal, ‘Sodom’ is the third part of a desert trilogy, and timed to launch concurrently with the opening of an art exhibition that includes hypnotic photographs and video art led by esteemed Israeli photographer Eyal Nevo.
© Eyal Nevo
The collaborative project is inspired by the sights and myths of Sodom, mixed with Nevo’s artistic and unique point of view.The stunning garments in the evening collection, combined with the spectacular landscapes reminiscent of the vistas of the Sodom region, are transformed into unusal, intriguing, and emotional photographic works and video art.Dancers from The Inbal Dance Theater, Israel’s first and oldest modern dance company, also participated in the large-scale project. The works symbolize renewal while preseving tradition, with contemporary shapes, sounds, and textures. In the dance segments, seen in the exhibition’s video art, the Inbal Dance Theater perform in the desert, with the beauty and decadence of Mount Sodom as their backdrop.
Launched in Israel in 1954 by Ruth Dayan, Maskit is a luxury women’s ready-to-wear brand. Originally, the brand, partly a pioneer project in social activism, was intended to create work opportunities for new immigrants in the fabric and design world. The head designer, Fini Laintersdorf, set off on a two-year research journey to Israeli landscapes to reconnect with traditional sources for the brand. Ruth Dayan, now aged 101, collaborated with designer Sharon Tal to reestablish the brand and continue its legacy. Together they’re keeping its rich heritage alive, while focusing on delivering top quality and exclusive designs. The Maskit fashion house building was selected for the 2018 award in design for a commercial space, and it provides a shopper’s aesthetic experience that matches the company’s reputation.
© Eyal Nevo
The renovated residence of Maskit was designed to provide a unique shopping experience, while being both luxurious and authentic. Repurposing a 250 year-old stone house in Jaffa, the structure was first used to serve upperclass residents of the ancient port city from the 19th century. It is a fitting choice, and provides an appropriate site for the storied fashion house as it continues to evolve for new generations of fine fashion lovers.
© Eyal Nevo
The exhibition is on view at Maskit House, 14 HaZorfim St, Jaffa. Open daily from 10:00-18:00. The public may visit and purchase art items. For inquiries: 03-6884004
© Eyal Nevo
© Eyal Nevo
© Eyal Nevo
© Eyal Nevo
© Eyal Nevo
© Eyal Nevo
© Eyal Nevo