@graffishionista on the 'Gram mixes fashion and graffiti for fun-loving pics
With graffiti being a persistent part of Tel Aviv culture, Zur has broken into a niche, with fun-loving poses in front of art that pops up in Tel Aviv while showing off her unique fashion choices. As if she hand-picked the perfect spot, the outfits almost always match the art on the walls, if not by color then by concept. When wearing clothes that seem to flow she tends to find some street art with more movement and vice versa for more structured pieces.
After completing her 20 year career in high-tech, Zur started studying marketing analytics. After starting a new job 8 months ago on Washington Street in the hipster hub of Florentin, she admired all the artwork on the street. One day Zur, who worked in fashion prior to her career in high-tech, was noticed by a barista at Washington Cafe who took a photo of her next to a piece of graffiti. On that day graffishionista was born.
From that day on Zur said it has become a tradition. On each day she can, she asks a stranger to snap pictures of her as she poses in front of a new piece of work. Zur wrote in an Instagram post, “there’s a lot of freedom in that every day I can dress up how I want, reinvent myself and mess with fashion.”