Cinderella story
Started in 1998, when Mamma Anita Avital and her son, Nir, developed recipes with incredibly hard-to-find ingredients to create superior gelatos of extraordinary quality – with ingenuity in flavors that had never been seen in the city. After that, testing on friends became the norm at special events. It wasn’t long before the opening of the Shabazi location in Tel Aviv’s Neve Tzedek became a trailblazer, with visitors nibbling on their gelato while strolling through the neighborhood's charmingly winding streets, detailed with inspirational vintage architecture. Try a scoop of Anita's gelato at the Sarona Compound or on Florentine St.
A Gelato Love Story from the Heart of Tel Aviv
With multiple locations across the country, Anita has over 150 varigatos (variations) of gelato, frozen yogurt, sorbet, and sugar-free and vegan-based gelatos, all at the height of creativity and innovation. Every gelato flavor is made in-house with high-quality seasonal ingredients. Creativity begins in the flagship “Kfar Vitkin” factory, where ingredients and nuts are roasted. Anita also has a sister brand, Golda, with over 100 locations decorated with the same focus on inspirational and Instagramable pastel hues, a fashionable and up-to-the-minute style, and incredible attention to detail. Of course, every location creates its gelatos in-house as well.
Think Outside the Box
Come with an open mind and discover local favorites , such as the mascarpone & strawberry, white chocolate & pistachio cream, and the local favorite “Cookie Man,” a biscuit base with chocolate and meringues. The milk chocolate with salted pretzel has become a pioneer in the gelato world. The real attention is in the details: delight in chocolatey waffle cones, refreshing vegan sorbets like watermelon and mint, and a plethora of handmade toppings that will thrill froyo enthusiasts. A wide selection of vegan and sugar-free options make this a must-try spot for everyone.
Global Success
Anita Gelato isn’t just an Israeli sensation: its gelato has become a global hit, with Anita locations now found worldwide in destinations like Miami, Barcelona, Cyprus, New York, Puerto Rico, Australia, and London, just to name a few. Building on her love for pushing innovation boundaries, this is the place to come for a dreamy gelato experience from a true master of delivering Italian style and passion in every cone