Time Out says
The new ice cream shop that sinfully pairs cake with your favorite dessert.
Some things go together perfectly like peanut butter and jelly, or bread and butter. However, in Tel Aviv the rule for everything is even simpler: break the rules. The mastermind team behind Israel’s biggest and most successful restaurant group, R2M, have now decided that you can have your cake and eat it — with ice cream too. Cre’me, situated next to the Bakery branch on Dizengoff, serves up Tinder-perfect matches of cake and ice cream, all decked out with a confetti of toppings. Simplicity is the key here, with everything homemade, using natural sweeteners and all-natural ingredients and 4 flavors at a time. Think high quality Valrhona chocolate, pistachio, mouthwateringly fresh sorbet that changes daily, and of course vanilla ice cream. If all this is not enough, you can also pimp up your ice cream with all-natural meringue cookies, candied nuts, caramel sauce or whatever rocks your sundae—for the list really does go on!