Rebar has come a long way since its modest opening with 46 branches throughout Israel, all with one purpose - to improve, through nutrition, the quality of life of the customers who live in an urban, stressful and busy environment. The chain offers a wide variety of fast, functional and nutritional solutions - beverages and light meal alternatives - which were all developed by a team of experts, including a dietitian and chef. Rebar's outlook and lifestyle is expressed in the slogan "I'm good", which encourages people to stop, take a pause, and enjoy the many delicious and healthy products offered here.