The veteran fashion designer expands his storefront with a wealth of traditional wedding and evening gowns.After nearly two decades of dominating the Dizengoff scene, seasoned fashion designer, Yosef Peretz, is expanding his Fashion House to a new location: Yehuda Margoza Street. With the recent wave of young wedding dress designers flooding Tel Aviv, sometimes more experienced designers can get dragged into the riptide. But, not Yosef. He’s remained at the top of Israel’s fashion industry with a loyal following and a commitment to tradition. Yosef’s unique couture and original designs combine different cuts, textiles, and handmade tissues to produce pure elegance in the form of wedding attire and evening dresses. With white on white, he achieves the impossible: gowns that pop against the White City backdrop.