Time Out says
“Worker’s attire” updated for the modern age.
ATA, the first Israeli company to design and manufacture textiles and clothing locally, was founded by the Moller family in 1934. Thirty years after it closed its doors in 1984, ATA reopened and rebranded, ready to retake its place as a staple in Israeli fashion. Head designer Yael Shenberger speaks of sustainability and locality as keys to ATA’s spirit. The look reflects the “worker’s attire” fashion worn by early settlers, modernized for both style and function. Some of the design updates include ensuring the pockets will fit an iPhone and hold its cargo while wearers ride a bike.