Comme il faut is comprised of a fashion house, women’s only spa, and chef's restaurant located at the Beit Banamal (Home in the Harbor) complex at Tel Aviv port, that offers a women's venue for culture and entertainment. Sybil Goldfiner founded the company together with Carole Godin 22 years ago, as a business by women for women. The company seeks to advance women in Israeli society by developing and cultivating feminist awareness. The approach that guides the company's activities is that a garment is not only a garment, but is also part of an entire gamut of political actions that are motivated by a cultural-critical worldview. The designers at comme Il faut believe that a piece of clothing truly resembles the way in which it was produced, the body image it carries, and the way we choose to advertise and display it. Moreover, the clothing article will always signify the values that inspired its creation.