Time Out says
Colorful clothing for colorful kids.
Flamingo is for independent children who are always on the move. With bright, flashy colors inspired by the colors of Rio de Janeiro, Brazil, the clothing sold here is a mix of all the shades of the rainbow in bold textures and prints. Pink flamingos, yellow pineapples, palm trees, bananas, geometric patterns, graphic slogans, spots and stripes are just a few of the designs you’ll find here. In addition, you’ll find the basics, such as jeans and t-shirts, and classy styles for holiday wear.