Gertrud

Focusing on tasteful fabrics and romantic cuts, Israeli fashion brand Gertrud specializes in crafting distinctive lingerie, eveningwear and basic daily separates. An attention to detail and thoughtful designs make it an ideal addition to the Tel Aviv fashion circuit. Founded by Neta Tevet and Ruth Milgrum in 1991, it has always aimed to produce clothing that flatter the female form, using fabrics suitable for the Israeli climate, fun, yet classic prints and a distinct style.