Time Out says
A play of tension between fluid and structured pieces, influenced by traditional Jewish orthodox tailoring and military attire.
After graduating from Bezalel Academy of Arts and Design in Jerusalem, Northern Israeli-born designer, Hed Mayner, set out on a journey to Paris to discover new aspects of fashion and craft. While at the Parisian Institut Français de la Mode, he enriched his aesthetics and came to understand the essence of body language in his art. The centrality of body language inspired his eponymous label, which operates in Israel and has expanded to 30 plus boutiques abroad, including Open Ceremony in New York, Super A Market in Tokyo and Ansh46 in Rotterdam. His collections play with tension between fluid and structured pieces, influenced by traditional Jewish orthodox tailoring and military attire. His unique interpretations of classic menswear paired with his fusion of tradition and modernity have gained him the title of one of Tel Aviv’s most promising men’s designers. The loose-fitting garments are part of a covetable collection of knitwear, shirts, coats, jackets and trousers that could be a fashion-forward interpretation for both men and women braving a multi-dimensional style landscape.