Little Street

Edgy clothing with a sophisticated, feminine influence, Little Street transcends trends. Lital Palace David, the brand's founder, always considered fashion a hobby, rather than a career. But while Lital was studying for her Masters in Child’s Psychology, she decided to quit, go for a fashion design degree, and ended up establishing her own brand in 2011.  Lital focusses on “design aesthetics for independent women, who like to dress in a unique and different way, without fleeting trends.” Instead, she turns to art for influence - Mark Rothko, Gerhard Richter, and Andy Warhol. These influences are very clear through Little Street’s use of color; each season Lital introduces a different, bright hue, alongside her typically monochromatic palette. The White City is another big influence, with Tel Aviv’s landscapes and textures inspiring patterns and form. The pieces are made from quality, natural fabrics — knitwear, leather, cotton and some silk — and are cut to show off the female figure in an understated manner.