Time Out says
Owner Miri Ashur Zuta offers a diverse selection of Israeli designer clothing and accessories.
The designer clothing at Sofia feels as though it belongs to the exclusive private collection of a woman with fabulous fashion sense. From the moment you enter the store, the personal service wins you over as the saleswomen take "the customer always matters" motto to heart and act as personal stylists. From clothing to shoes, bags, belts, and jewelry, to special evening gowns, this boutique store is a place you'll want to revisit again and again.