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Maayan Paz © Asaf Einy

Top 10 Unique Israeli Fashion Designers Carving Their Own Paths

Followers of Fashion

By Elle Gennis

Top 10 Unique Israeli Fashion Designers

Ciprocin © Tal Raviv


Inspired by clean lines, geometric shapes, calm colors and the essence of femininity, Ciporkin, founded by Dalit Ciporkin, makes simple, functional and chic clothing that has garnered much success and notorioty in Israel and around the world. Her style is cutting-edge yet classically feminine, without feeling unfit for the urban lifestyle. Her aim is to create clothing that help women feel “as comfortable at breakfast as at a party.” Shop her unique designs on Etsy.


Maya Bash © Tal Brushel


Established by Dikla Einat in 2012, KAV is a clothing line that believes in the importance of timeless basics. Einat’s designs always seem relevant and up-to-date because of the narrow color scale, relaxed lines and flattering silhouettes. From collarless, sloped shoulder coats to babydoll maxi dresses equipped with side pockets, Einat works to create clothing that feels sophisticated and easy to wear while also feeling familiar, relaxed and effortlessly elegant. 

kav-design.co.il, 3 Bat Ami St, Noga Complex, Jaffa, 03-5362660

Maya Bash © Roni Cnaani

Maya Bash

Shopping Designer White City

Feel empowered to be who you are when wearing this Tel Aviv based clothing brand that combines urban aesthetics and function with high-end avant-garde influences. Regarded to be one of the most innovative, forward-thinking designers in Israel, Maya Bash is using the finest fabrics and deconstructing them to create androgynous, thought-provoking garments inspired by the human body’s natural lines. Find clothing that “feels good and sets you free.” 

Maya Bash, 5 Barzilay St, Tel Aviv, 03-5600305 

Maria Berman © Yaron Danoch

Maria Berman

Shopping Designer White City

Born in Khabarovsk, Russia, Maria Berman brings a unique flair to the Israeli fashion scene. After graduating from Shenkar College of Engineering and Design in Israel, Berman established her brand, Not Just A Label, which has grown to be distributed in leading boutiques all over the country. Her clothing is fresh and contemporary but still totally relatable. She uses playful, innovative materials to create versatile, polished and modern garments without compromising comfort. 

Maria Berman, 054-7504345

Maayan Paz © Asaf Einy

Maayan Paz

Shopping Old North

Maayan Paz’s eponymous Tel Aviv based brand is making contemporary, minimalist clothing in classic silhouettes and clean, elegant patterns that fit perfectly into the Tel Aviv culture and lifestyle. After graduating from Shenkar College of Design, Paz decided to use her talent and love for fashion to create effortless, yet meticulously-designed day to night clothing perfect for any occasion. Her thoughtful use of prints and attention to high-quality material makes any woman who wears her clothing feel sophisticated, dynamic and beautiful.

Maayan Paz, 30 Yehuda Margoza St, Jaffa , 077-5625231; 36 Bazel St, Tel Aviv 03-9597050

Haroic © Sherban Lupu


Stand out in boldly printed tank tops, unique graphic tees, unique silhouettes and bright colors that can all be found at Heroic, a men’s and women’s fashion house inspired by streetwear, art, and contemporary culture. The brand takes accessible, everyday clothing items and gives it a spunky, Israeli flare while using high-quality raw materials and paying close attention to detail and finish. Don’t fade into the background any longer. 

heroic-online.com, 077-2090309, 14 Mikveh Israel St, Tel Aviv

Petit Wild © Katrine Szyper

Petit Wild

Petit Wild wants you to have the best-dressed kids in town. Find adorable graphic tank tops, printed shorts, tulle skirts and more in a cool, minimalist style made with quality materials and special attention to comfort. Almost every one of Petit Wild’s designs is unisex and made with natural fabrics in Israel. Let your children run, jump and live freely in these durable, comfortable and easy to wear pants, t-shirts, beanies and more. 

petitwild.com, 054-5807399, 14 Hakalir St, Apt 12, Tel Aviv

Shirley Halperin © Dana Keren

Shirley Halperin

The brand, Shirley Halperin, was founded in 2004 with a mission to create simple, elegant, all-natural clothing with incredible quality fabrics. Since then, Shirley Halperin has grown into an Israeli fashion staple by hand-making classic, clean-cut yet relaxed clothing for men, women, and children intended on making the wearer feel calm, loved, and comfortable in their own skin.

shirlyhalperin.com,19 Zamnehoff, Tel Aviv, 0544991682

Anat Friedman © Adir Elharar

Anat Friedman

Anat Friedman wants you to feel comfortable, beautiful and totally yourself in her clothing. Started in 2011 after graduating from Bezalel Academy of Arts and Design, Friedman started her eponymous clothing brand with a mission to create minimalist, sophisticated clothing meant to complement and adapt to all women’s bodies. She also uses locally produced materials for all of her designs and pays special attention to the material she works with, with respect to Israel’s harsh climates. 

anatfriedman-abeca.com, 6 Bezalel St, Jerusalem, 02-5336946

Natful © Dror Ben Naftali


This Tel Aviv based indie fashion brand, with boho streetwear style, has all the beach-going, cafe-sitting, concert-hopping clothing essentials you’ll need. From tiered linen maxi dresses and comfortable elastic cotton shorts to adjustable Capri overalls and floral printed tunics, Naftul knows Tel Aviv style and there’s no way you want to miss out on all the effortlessly chic and free-spirited style possibilities. Stop by the store on Levontin St or shop online on Etsy or the Naftul website. 

Naftul, 2 Levontin St, Tel Aviv, 03-6522231

Vintage Mavens: Two secondhand shops makes for some perfect finds and great shopping

Bambi © Ben Palhov


Become inspired and take the past into the future with Bambi’s unique selection of vintage finds from Art Deco sunglasses, timeless designer handbags, 70’s retro printed tunics and more. Dive deep into the hundreds of racks of clothing and make each piece your own with the help of accessories and accent pieces you may already have at home. 

facebook.com/bambivintage, 5 Rambam St, Tel Aviv, 052-4415408, 

Betty's Vintage Land © Rona Tefer

Betty's Vintage Land

Explore this wonderful treasure trove of carefully curated vintage finds from 60’s halter dresses and 70’s denim overalls to 80’s windbreakers and 90’s acid wash. Upon setting foot in Betty’s Vintage Land, you will instantly be transported to a little vintage designer boutique that could be in Paris or Amsterdam. Betty, herself, loves to stand out, so it’s no surprise that the clothes she finds and sells are just as unique as she is. Come in to her store in Tel Aviv and discover this world for yourself. 

bettyinvintageland.co.il, 7 Rambam St , Tel Aviv, 052-6557941, 


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