TikTok hosted its first-ever Digital Well-Being Summit in Africa this June, bringing together creators, health experts, NGOs, and policy leaders from across Sub-Saharan Africa for a powerful conversation on mental health in the digital age. Held in Johannesburg, the event marked a major milestone in the platform’s commitment to creating safer, healthier online spaces, especially for young people.
A mental health movement begins in Joburg
The summit focused on how technology, creativity, and community can promote mental wellbeing both on and off the app. From launching in-app mental health resources to announcing local ambassadors and partnerships, the event spotlighted Africa as a vital voice in the global mental health conversation.
A major highlight was the launch of TikTok’s new Mental Health Ambassadors, including local psychologist Sanam Naran (@theconsciouspsychologist) and South African medical doctor @doctor.siya, alongside experts from Kenya and Nigeria. These ambassadors are working with TikTok to share accessible, accurate mental health content, tailored to African audiences.
What is #MentalHealthMatters?
You’ve probably seen it on your FYP: #MentalHealthMatters is TikTok’s flagship campaign promoting digital wellbeing, and it was a central theme at the summit. With over 6.5 million posts globally, the hashtag is a hub for stories, tools, and tips around self-care, emotional health, and community support, all from a trusted network of creators and professionals.
Johannesburg content creators and mental health advocates also shared insights on how local context shapes the conversation and why visibility matters.
Expanding mental health support across Africa
A key announcement at the summit was the rollout of in-app mental health helplines across several African countries, including South Africa’s Childline SA. Now, when users report content related to self-harm, suicide, or bullying, they’ll be guided to trusted local support in real time.
The event also introduced the African leg of TikTok’s Mental Health Education Fund, which will support organisations like SADAG (SA Depression and Anxiety Group), Mentally Aware Nigeria, and Mental360 (Kenya) to produce culturally relevant mental health content.
“This fund will help us reach more people where they are, with content that speaks to their realities and encourages them to prioritise their mental wellbeing,” said Abiodun Oguntola, Executive Director of Mentally Aware Nigeria.
Why it matters for Joburg
With screen time soaring and social platforms increasingly shaping how young South Africans connect and communicate, digital mental health support is no longer a nice-to-have; it’s essential. The summit marks a meaningful step toward making the internet a kinder, safer, and more supportive place.
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