Tourism is one of South Africa’s most powerful industries. It drives economic growth, creates jobs, and sustains conservation efforts that protect the country’s extraordinary natural heritage. This Tourism Month is a chance to reflect on how domestic and international travel supports wildlife, communities, and unique experiences across the country.
For Shandor Larenty, Group Wildlife and Conservation Manager at the Lion & Safari Park in Johannesburg, tourism is about more than sightseeing.
“Tourism Month is a reminder of how important travel and experiences are, not only for the economy but also for cultural exchange,” he says. “For South Africa, it’s a chance to highlight our diversity, wildlife, landscapes, communities, and to show that tourism supports conservation, creates jobs, and sustains entire industries.”
From safaris to city life
Larenty notes that perceptions of South Africa are shifting. “It’s no longer just a safari stop. People are realising it’s a destination where wildlife, culture, food, and modern city life all come together.”
Tourists don’t have to travel far to enjoy authentic wildlife experiences. “Visitors can connect with nature even just outside Johannesburg,” Larenty explains. “The city becomes not just a business and cultural hub, but also the start of their wildlife journey.”
Conservation through connection
Close encounters with lions, cheetahs, giraffes, and hyenas have a bigger purpose: conservation. Tourism directly funds animal care, habitat maintenance, and anti-poaching initiatives. Every activity, from enclosure design to veterinary oversight, is designed with the animals’ welfare in mind.
Education is another vital component. “Over 60% of the 30,000 schoolchildren we bring in each year are from disadvantaged communities who would otherwise never have the means to visit our national parks,” Larenty says. “We can give them a once-in-a-lifetime opportunity to learn about and experience the magical wildlife that call our country home.”
Tour guiding also comes with its fair share of misconceptions and comic relief. “I’ve been asked if lions get switched on at night,” Larenty laughs. “Or if giraffes lay eggs. Once, someone genuinely asked if wild dogs regurgitate their babies when they’re born. It’s always entertaining and reminds me why education is so important.”
For Larenty, some moments perfectly capture the spirit of local tourism. “Seeing international visitors taste biltong for the first time always makes me smile,” he says. “It often becomes something they take home as a memory of South Africa.”
A call to explore locally
Tourism Month isn’t just about attracting international travellers—it’s also a reminder for South Africans to explore their own backyard. “By visiting local attractions, supporting restaurants, booking tours, and sharing experiences online, locals can play a massive role in strengthening tourism,” Larenty says. “Every local visitor helps sustain jobs and conservation efforts.”
Investing in tourism is investing in South Africa’s future. Whether it’s a weekend outing with the kids or showing off Johannesburg to friends from abroad, the message is clear: explore, experience, and celebrate the unique adventures that make South Africa unforgettable.
Looking to walk on the wild side near Joburg? Check out the best safari escape close to Johannesburg.
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