The place started when art historian Leticia Arróniz edited and sold the graphic work of artists like José Luis Cuevas, Vicente Rojo, Carla Rippey, brothers Castro Leñero, Manuel Felguérez and Joy Laville, among many others.
Later, her son Gustavo entered the contemporary art business and established the gallery in Roma. They specialize in Mexican art but they also have some artists hailing from Latin America; in fact, this is one of the few galleries present in Latin American art fairs like ArteBA in Buenos Aires, ChACo in Chile, and ArtBo in Colombia.