Tequila Town
A 25,000-square-foot immersive experience dedicated to agave and tequila opens April 2 at Toledo Studios in Hialeah. Backed by the Beckmann family, the dynasty behind Jose Cuervo, 1800, Reserva de la Familia and Centenario, who have been making tequila since 1758, and developed in collaboration with Mexican-American multimedia artist Danié Gómez-Ortigoza, the experience begins with guests boarding a train that symbolically transports them from Miami to Mexico before moving through more than ten immersive environments tracing agave from seed to spirit. Along the way there are recreations of La Rojeña, the oldest distillery in Latin America and birthplace of Cuervo, and the home of Centenario's original master distiller — plus tastings, live performances and a mercado to close things out.Â