Shore Club

Hotels South Beach
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Shore Club
Photograph: Alys Tomlinson

The scene at the pool of the Shore Club sometimes resembles a rap video: scantily clad women; chiseled guys with lots of bling; and a hip-hop soundtrack to facilitate the booty shaking. Hell, there was even a shooting here, way back in 2005, when rap mogul Suge Knight took a bullet in the leg at a party for Kanye West. The incident didn’t scare guests away; on the contrary, the Shore Club now has more street cred. But it’s not all about gangsta glam. The rooms have been given a fashionably minimalist but colorful makeover by Brit architect David Chipperfield. The filthy rich hole up in the Beach House, a private oceanside bungalow with pool. Added swoon factor comes courtesy of the restaurants—which include Robert De Niro’s Nobu—and the Skybar, a sprawling Moroccan-chic affair that is packed out with everyone from demi-celebs to cigarette girls selling lollies.


Venue name: Shore Club
Address: 1901 Collins Avenue

Cross street: at 19th Street
Transport: Bus C, G, H, L, M, S
Price: RRates $310–$615 double
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