House of Lilac
Time Out says
House of Lilac founder Melanie Fernandez has a deep passion for fresh buds, and it trickles down to her digits and into the “organic, whimsical, effortless” arrangements she creates for clients—“the final piece should feel like it naturally sprung up from the ground,” she says. Most of her work is custom, though clients are welcome to browse the House of Lilac website for themed bundles and boxes.
“We love engaging with our clients and followers on all things flowers and hosting,” says Fernandez. In addition to opening its first storefront in South Miami, her team churns out regular “Tips & Tricks” on IGTV and recently launched Flower Club, a monthly mailer comprising flower and lifestyle content that’s meant to encourage women to become “the best, most compassionate versions of themselves.”
Depending on the season, sign up for a fresh batch of fun IRL and online workshops where you can learn how to string together fall foliage to make your own fall garland, craft a bespoke holiday wreath and create beautiful, long-lasting dried flowers, for example. In-store workshops last about an hour and a half and range anywhere from $65 to $100. Expect supplies—tools, flowers, vases—instructions and refreshments, especially the bubbly.