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A new storefront in Wynwood looks like a retro convenience store, fully stocked with Cheez-Its, Cheetos, Pringles, Pop-Tarts, and Liquid Death, except every single item on the shelves is actually a sock. ODDMART, created by the licensed accessories brand Odd Sox, turns more than 100 recognizable consumer brands into wearable collectibles housed inside their own authentic packaging. The space goes well beyond shopping with larger-than-life installations, live DJ sets, and rotating surprise activations throughout the run. The exterior carries a custom mural by Miami artist Golden 305, tying the pop-up directly into Wynwood's street art identity. Miami is the second stop after a debut in Tampa, with Las Vegas, New York, and Tokyo still to come.
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