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Miami Art Deco District
Photograph: Deyson Rodriguez

Iconic Miami: The Art Deco District

If you can’t visit all 800 buildings, then these five will tell you the story of South Beach’s rise.

Written by Ashley Brozic for Time Out in partnership with Mastercard
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Perfectly symmetrical and pastel buildings. Breezy verandas and windows with “eyebrows.” Neon trimmings and terrazzo floors. With over 800 designated historic buildings between 5th and 23rd streets, architecture buffs have a lot of ground to cover when exploring South Beach's Art Deco District.

Throughout the 1930s and ’40s, South Beach’s forefathers lured architects to build a city in the sand with the aesthetic du jour at the time—a blend of Art Deco and Streamline Moderne. The intention was to attract middle class vacationers throughout the Great Depression, though as the decades went on and the buildings grew taller, the glitterati began to descend upon Miami as well. South Beach is always evolving, but our iconic buildings remain preserved in time. Here are five iconic art deco buildings to visit, all within walking distance of Time Out Miami, where a tributary cocktail awaits you.

McAlpin

Window “eyebrows,” porthole windows and a perfect adherence to the “rule of three.” If this is the baseline of Miami’s art deco style, then the McAlpin is a perfect study. It was designed in 1940 by Lawrence Dixon, one of Miami Beach’s most important and productive architects, and received its poppy pink and turquoise paint trimmings as a result of the district’s great preservation push in the ’80s. Today, the McAlpin is a Hilton Grand Vacation Club, where guests can enjoy a stay in the middle of all the Ocean Drive action just footsteps from the sand.

The Bass Museum

When you think of Miami Art Deco, The Bass may not immediately come to mind, but this museum is Florida through and through as its facade is cladded with native oolite stone. Completed in 1934 as the Miami Beach Public Library and Art Center, it is not only one of the earliest examples of Art Deco in South Beach, but is also South Florida’s very first public exhibition space. Today, The Bass is one of Miami’s premier contemporary art museums, highlighting local, international and mid-career artists in its galleries and through public art projects. 

The Delano

If 1930s South Beach is defined by its playful three-story hotels, then its immediate post-war period is best likened to a champagne-filled boom. The crowd became more glamorous and the buildings more grandiose as tropical Art Deco resorts glissed down Collins Ave. These hotels were much taller, with amenities like private beaches and pools, and The Delano, best identified by its crowning four-winged tower, is a perfect model. The hotel also played a pivotal role in ushering the Beach’s next big boom, the ’90s, when designer Phillippe Starcke introduced an Alice in Wonderland goes zen aesthetic, featuring whimsical furniture tucked behind towering columns and curtains in the lobby, and serene white guest rooms with an ocean-view. Unfortunately, the Delano is currently closed for renovations, but if the past is any indicator of the future, its next resurrection is sure to herald another exciting chapter ahead.

The Webster

Henry Hohauser is indisputably one of South Beach’s most prolific and prominent architects, responsible for some 300 buildings including The Webster, which is now a globally respected, ultra-luxury boutique. Completed in 1939, the building features original terrazzo flooring with fanciful geometric shapes and a pastel exterior that strictly adheres to the rule of thirds. Carved into the building are spirited shapes and floral designs, and a neon marquee helps to lure shoppers in.

The Colony Theater

Even in 1935, beachgoers needed a place to go when their cheeks had reached peak blush, and theaters like The Colony provided an entertaining respite from the sun. Originally opened as a Paramount Pictures movie house, The Colony Theater currently serves as a performing arts space managed by Miami New Drama. It’s one of many art deco theaters lining Lincoln Road, like the Lincoln Theater which despite being repurposed into an H&M, maintains a stunning marque entryway, a restored scalloped ceiling and more Art Deco gems. And, both are conveniently located just a few blocks away from Time Out Miami. 

The District Margarita

The Time Out Market Miami mixologists are creating cocktails to celebrate some of Magic City’s most prestigious landmarks as part of our homage to Iconic Miami. In honor of this area of the city that plays such a signficant role in architectural history, you can enjoy The District Margarita, a delightful cocktail as original as the district itself. Mastercard cardholders—exclusively—can enjoy this drink at the Time Out Market Miami! Read more about this select offer at the link below.

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