Her one-of-a-kind style blends the cute and the weird
From Hello Kitty to wide-eyed anime characters, kawaii (which effectively translates to “supercute”) is engrained in the culture of Japan. Having grown up frequenting the stylish boutiques of Tokyo’s fashion-forward Harajuku district, Kyary is the personification of kawaii, usually making public appearances in pastel outfits festooned with frills and candy-striped accessories. The aesthetic has been co-opted by artists like Katy Perry and Gwen Stefani, but Kyary sets herself apart by playing up the unsettling nature of her überadorable fashion sense. Whether it’s a coat made out of teddy bears or a fishnet getup accented by a shark headdress, Kyary has a taste for the bizarre.