South East Roasters Consortium 2015

SouthEast Roasters Consortium SERC 2105 New Orleans LA March 20, 21 & 22 This year’s local hosts are Zephyr Green Coffee Importers and Orleans Coffee Exchange Location Information: Zephyr Green Coffee Importers 642 Julia Street, New Orleans, LA 70130 Orleans Coffee Exchange 1001 Industry Road, Kenner, LA 70062 Class Information: Friday March 20: Late Afternoon Meet & Greet at Zephyr Green Coffee Importers. Connect with old friends and make new ones. Pick up registration and orientation information. See some cool stuff, have a light bite and adult beverages, then head out to the French Quarter. Saturday March 21: 2 classes offered twice in an AM A/B and PM B/A format. Class A: Mike Ebert from Firedancer Coffee Consultants leads CB237 Coffee Buying Strategies. This class is a primer for roasters and importers to determine a purchasing strategy. It covers: usage, planning, buying, blending, bag sizes, shrink, spreads, carry charges, fixing prices, different types of contracts for different purchases and the pros and cons of each. This is part of the Coffee Buyer Level 1 program. Class B: Ricardo Pereira from Ally Brazilian Coffee Merchants leads Coffee Taster Calibration. This class is a practice test of the most critical and frequently-done skills of a coffee taster. You will be correctly performing the SCAA Cupping process on one table according to the protocol, evaluating coffee to Specialty Grade Scoring Standards, and calibrating to your peers. This class is good practice for Q Grade Calibration or for understanding how to calibrate with your own company’s cuppers. Lunch, dinner and beverages included. Sunday March 22: 1 class offered once in the morning. Class C: Todd Arnette from Williamsburg Coffee and Jim Brady from GMCR lead a cupping and tasting class on the impact of varying the airflow velocity on cup quality. This class will explore and compare multiple roast profiles manipulating one key variable at a time. We will objectively measure the coffee with the tools of the SCAA Gold Cup Technician Certificate Program and Coffee Taster Certificate Program. Cuppings and tastings will be performed in a “Difference From Control” and “Ranking Preference” format. Brunch provided. Ticket and Hotel Information: Link to ticket sales via Orleans Coffee http://www.orleanscoffee.com/browse_merch.html?category_id%5B%5D=10 Ticket Prices. Early Registration until March 6th 2015 = $100.00 Standard Registration from March 7th = $125.00. Suggested hotels close to the event • The Queen and Crescent Hotel, 344 Camp Street, New Orleans, LA 70130 o http://www.qandc.com/ • Second Hotel To Be Posted • Third Hotel To Be Posted General Information Questions: Email Remote Host Todd@wcoffee.com