If you thought we'd hit peak pumpkin spice now that PSL lattes creep up onto menus the moment leaves start to turn, think again: The space-age ramen innovators at Nissin Foods have officially thrown down, announcing that they're releasing their own pumpkin spice-flavored Cup Noodles this fall.
Hitting Walmart shelves in the US in late October, it'll be a limited-edition run that invites both lovers and haters alike of pumpkin spice to give it a shot. Like the usual Cup Noodles, it's simply prepared with hot water and a zap in the microwave, but they recommend that you top it with a dollop of whipped cream (maybe a bit of nutmeg, too?) to get the full effect. That – and the choice of flavoring – is where things seriously veer off their usual path of noodles and broth.
Whether you can't do without something – anything – with the fall flavoring each year, or you think we've hit the bottom of autumn, this is how Nissin Foods is choosing to celebrate the 50th anniversary of Cup Noodles. If you have your doubts, the Japan-born, USA-based company has conducted their own survey to back up their creation.
'According to a nationwide survey, pumpkin spice is definitely not dead,' the company detailed in its release. 'More than 50 percent of Gen Z respondents are obsessed with all things pumpkin spice. What’s more, 60 percent say that pumpkin spice is their fall jam, while an ultra-devoted 10 percent crave the flavor year-round.'
Nissin Foods states that their corporate philosophy inspires 'commitment to taste, convenience, and quality.' Americans can put that to the test this fall with this new concoction.
Looking for more bizarre flavor mashups? Behold, mac and cheese-flavored ice cream.