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How to buy official Taylor Swift merch in Paris for her Eras tour

Everything we know so far about merchandise and pop-ups ahead of Tay Tay’s run at Paris La Défense Arena

Liv Kelly
Written by
Liv Kelly

Swifties have been through a lot since snapping up their European Eras Tour tickets back in July – Taylor’s won a Grammy, been Time Magazine’s cover star, re-released an extended version of 1989 and put out a brand-new double album, just to name a few major events. 

But now, for fans in Paris, the seemingly endless wait is almost over, so it’s time to brush up on where and when you can buy some of Taylor’s signature merch, to commemorate this monumental tour. Here is everything you need to know. 

Taylor Swift in Paris: Eras Tour timings, dates, set list and everything you need to know.
Taylor Swift in Paris: Everything you need to know about the Paris La Défense Arenas seating plan 

When is Taylor Swift playing the Paris leg of her Eras tour?

Tay Tay’s kick-starting the entire European leg of her sparkling Eras tour in Paris on May 9 with more shows on 10, 11 and 12. You can read all about timings, tickets and the setlist in our guide right here. 

Where to buy official Taylor Swift merch in Paris

According to Paris La Défense Arena, Swifties will be able to purchase merch from as early as May 7. On this day, the opening hours are between 10 am and 7 pm. On concert days (that’s May 9, 10, 11, 12), stands both inside and outside the arena will be open before and after the concert. 

There have been a few rumours on X (fka Twitter) that now Taylor has released The Tortured Poets Department, her Eras tour merch could be getting a bit of a poetic glow-up. 

We’re not sure how accurate this is, but as Taylor fans know, any twist or turn is possible at this point – we’d definitely have a gander, just in case. 

What’s more, in previous tour locations such as Singapore and Sydney, there were city-centre pop-ups selling merch in the days running up to the concert, so keep an eye out for those. Eagle-eyed fans even spotted an Eras Tour-inspired collection of t-shirts in Hollister. 

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