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Taylor Swift on stage with back-up dancers
Photograph: Paolo V | Wikimedia Commons | Taylor Swift: The Eras Tour

How to buy official Taylor Swift merchandise ahead of her Eras Tour in Sydney

Stalls will be popping up days before, so you'll have time to perfect your Swift show look

Ashleigh Hastings
Winnie Stubbs
Written by
Ashleigh Hastings
Winnie Stubbs

It’s official: Taylor fever has hit Sydney in the lead up to our city's four-night leg of the Eras Tour. She's right here in Sydney, reportedly staying in this villa. She's been spotted eating out at our favourite Italian restaurant. And the city has been taken over with Taylor Swift-related events and specials. If you’re anything like us, the final countdown to Swift’s four massive shows at Accor Stadium has probably got you thinking about everything you need to know ahead of and for the Taylor Swift concert days. But first, merch... 

When is Taylor Swift playing the Sydney leg of her Eras Tour?

ICYMI, the Sydney leg of the Eras Tour is happening for four nights from February 23-26, 2024. Hopefully by this point we’ve all got our rhinestone outfits sorted and gathered some friendship bracelet-making supplies – but what about that coveted Eras Tour merch?

Where to buy official Taylor Swift merchandise in Sydney?

Tay Tay is known for her quirky and prolific merch offerings, from cardigans to coffee cups. But the popularity of her merch also means that getting your hands on the goods can be a whole mission of its own. So, what’s the secret when it comes to buying official Taylor Swift merchandise in Sydney?

The Eras Tour crew have kindly set up two different options to help Swifites secure their merch in an orderly fashion, and the details have now been revealed.

How to get merch without a reservation?

No reservation? No worries! Accor Stadium at Sydney Olympic Park is holding two merch pre-sale days in Sydney: on Wednesday, February 21 and Thursday, February 22. Head down to the corner of Olympic Boulevard and Dawn Fraser Avenue from 10am until 6pm to snap up some merch before concert day.

There’s also an option to get your merch early on the day of your concert. If you're wondering about concert timings, head over here. External merch stands outside Accor Stadium will open from noon until after the concert, on a first-come, first-served basis.

So, there you have it – two options for getting hold of your Taylor Swift merch ahead of time. Of course, merch stands inside the stadium will be open during the show as usual, but we reckon it’ll be preeeeetty busy. And you don't want to risk missing a second of the action. Good luck, Swifties! 


Here's everything you need to know about Taylor's Sydney Eras Tour: timings, setlist & more

Here's how to get to Taylor Swift's Sydney shows seamlessly (and for free)

Need more Taylor? These Swift-related events are happening around Sydney

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