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Omsom at Home Kit AAPI Heritage Month
Photo: Omsom

Join Time Out for a virtual festival supporting API-owned small businesses

We're celebrating API Heritage Month with Facebook and Instagram live streams

Samantha Willis
Written by
Samantha Willis

Small businesses are the heart and soul of our cities and this Asian Pacific American Heritage Month, we’re celebrating the diversity and impact of Asian and Pacific Islander (API) small businesses. 

A recent study that revealed API-owned businesses have been the most negatively impacted of all demographic groups, with a 20% decrease of working business owners from February to December last year. 

Join Time Out, in partnership with Facebook and Instagram, for a special day of live programming on Thursday 20 May 2021 spotlighting API-owned small businesses. Throughout the day, small businesses will take over Time Out’s local Facebook and Instagram channels for Live demos and an intimate look at API culture. The one-day Festival will feature businesses from New York, Chicago, Los Angeles and London.

The full schedule is as follows:

⏰ 10AM GMT/3PM EST on @timeoutlondon's Instagram:

Founder of Omni Na-Na Esha Ahmed will be talking all things sustainable fashion with Zeena Shah

⏰ 1PM EST on @timeoutnewyork's Instagram: 

Asian pantry staple Omsom will be doing a live tutorial for their latest collaboration with Pepper Teigen

⏰2PM EST on @timeoutnewyork's Instagram: 

Chef and owner of Mōkbar and Ms.Yoo Esther Choi provides a cooking demonstration and shows how she is elevating Korean culture with her food

⏰3PM EST on @timeoutchicago's Instagram: 

Aloha Eats will provide a cooking demonstration of the ‘loco moco’

⏰4:30PM EST on @timeoula's Instagram: 

KESTAN is a sustainable fashion brand and will provide fashion advice to get you ready for summer styles

⏰5:30PM EST on Time Out New York's Facebook page

Taro Yaguchi of Taro's Origami Studio will give a demonstration of origami and explain the origins of this art

This special event is part of Facebook’s Amplify API week, with special programming for Asian and Pacific Islander businesses, creators, and leaders. Facebook is pledging a $2 million donation in support of the API community, with more details to be shared soon. Find out more at: 

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